{
  "site": "https://donnylewis.com",
  "name": "Donny Lewis",
  "description": "Decades of building trust across rooms that don't share a language. Model and actor since 1995, still working. Writer on trust. Ethereum ecosystem and public goods since 2018.",
  "generated": "2026-09-07",
  "siteInformation": "donnylewis.com is the personal identity, publishing, career archive and reputation website of Donny Lewis. It does not directly sell goods or services, process bookings or payments, or offer paid products. Professional inquiries may be made through its contact channels. Modeling bookings are handled by independent agencies.",
  "notes": {
    "provenance": "Published items carry an attestation mark in one of three states: direct signed on Ethereum mainnet, agent signed on Base, or not yet signed. Unsigned is displayed honestly rather than hidden.",
    "attestation": "Nothing is attested until the site is served from donnylewis.com. See DECISIONS.md D14.",
    "schemaUid": "0x2d5a66c525d2c9eac54286cdbf0c04fed51ca956d92b1833d26c84ad14243d9f"
  },
  "endpoints": {
    "handles": "https://donnylewis.com/verify/handles/manifest.json",
    "sitemap": "https://donnylewis.com/sitemap-index.xml",
    "llms": "https://donnylewis.com/llms.txt"
  },
  "counts": {
    "writing": 19,
    "campaigns": 52,
    "film": 0,
    "podcasts": 0,
    "appearances": 0,
    "media": 0,
    "pages": 8,
    "agencies": 8,
    "operatorEntries": 10,
    "press": 11,
    "bylines": 3,
    "speakingTopics": 7
  },
  "pages": [
    {
      "title": "Donny Lewis",
      "url": "https://donnylewis.com/",
      "role": "home"
    },
    {
      "title": "About",
      "url": "https://donnylewis.com/about",
      "role": "biography"
    },
    {
      "title": "Operator",
      "url": "https://donnylewis.com/operator",
      "role": "facet"
    },
    {
      "title": "Writer",
      "url": "https://donnylewis.com/writing",
      "role": "facet"
    },
    {
      "title": "Model and Actor",
      "url": "https://donnylewis.com/model",
      "role": "facet"
    },
    {
      "title": "Speaker",
      "url": "https://donnylewis.com/speaking",
      "role": "facet"
    },
    {
      "title": "Consultant and Mentor",
      "url": "https://donnylewis.com/advisory",
      "role": "facet"
    },
    {
      "title": "Contact",
      "url": "https://donnylewis.com/contact",
      "role": "contact"
    }
  ],
  "profile": {
    "note": "Records the site renders that are not content collections. Same source as the pages: scripts/site-data.mjs. Provenance for these follows the site-wide state below; they are descriptive records, not attested works.",
    "record": [
      {
        "claim": "In fashion.",
        "detail": "Working internationally as a model and actor since 1995, in 92 countries, with named brands and named collaborators. Independently corroborable.",
        "url": "https://donnylewis.com/model"
      },
      {
        "claim": "In Ethereum and Web3.",
        "detail": "Governance, public goods, and ecosystem work since 2018. Core contributor to ETHis 2026, an Ethereum Community Conference, at the Deutsches Museum in Munich. A public on-chain record, verifiable without a reference call.",
        "url": "https://donnylewis.com/operator"
      },
      {
        "claim": "In writing.",
        "detail": "A signed body of public work on trust and civic architecture. The Truth About Trust series at its center.",
        "url": "https://donnylewis.com/writing"
      },
      {
        "claim": "On stage.",
        "detail": "More than five hundred hours speaking on trust, decentralization, and public goods.",
        "url": "https://donnylewis.com/speaking"
      },
      {
        "claim": "In advisory.",
        "detail": "A private practice for founders and ecosystems. By introduction.",
        "url": "https://donnylewis.com/advisory"
      }
    ],
    "representation": [
      {
        "agency": "Wilhelmina Model Agency",
        "markets": "Miami · New York",
        "url": "https://wilhelmina.com"
      },
      {
        "agency": "Marilyn Model Agency",
        "markets": "Paris",
        "url": "https://marilynagency.com"
      },
      {
        "agency": "Mega Model Agency",
        "markets": "Hamburg · Berlin",
        "url": "https://www.megamodelhamburg.de"
      },
      {
        "agency": "Major Model Management",
        "markets": "Milan",
        "url": "https://majormodelmgmt.com"
      },
      {
        "agency": "The Campbell Agency",
        "markets": "Texas",
        "url": "https://thecampbellagency.com"
      },
      {
        "agency": "Heffner Management",
        "markets": "Seattle",
        "url": "https://www.heffnermanagement.com"
      },
      {
        "agency": "Tempo Models",
        "markets": "Vienna",
        "url": "https://www.tempomodels.at"
      },
      {
        "agency": "Vida Models",
        "markets": "Nuremberg",
        "url": "https://www.vida-models.com"
      }
    ],
    "operator": [
      {
        "name": "ETHis Network",
        "cluster": "Ecosystem and partnerships",
        "period": "2025 - present",
        "summary": "Core contributor, partnerships and ecosystem. I build the partner and ecosystem layer for ETHis, an Ethereum Community Conference held at the Deutsches Museum in Munich, July 2 and 3, 2026: partner narratives, outreach, sponsorship across five tiers, and speaker and community coordination, across tracks from real-world assets and decentralized identity to stablecoins, governance, and Ethereum adoption in the real economy.",
        "url": "https://ethis.xyz"
      },
      {
        "name": "Viridis",
        "cluster": "Ecosystem and partnerships",
        "period": "2023 - present",
        "summary": "Executive Director of Strategic Development. ReFi and green tech. The connective layer between founders, investors, ecosystem partners, and sustainability-focused companies: partnership strategy, governance design, stakeholder mapping, and Web2-to-Web3 positioning for early teams.",
        "url": "https://viridis.info"
      },
      {
        "name": "Octant",
        "cluster": "Translation between worlds",
        "period": "2025 - 2026",
        "summary": "Strategic development consultant, Ethereum public goods. I opened doors with university endowment boards and translated between Ethereum-native public-goods funding and institutional due-diligence standards. The useful work was naming the friction precisely: DeFi custody and security set against institutional risk standards. This was door-opening and translation, not deal-closing, and the relationships are still active.",
        "verification": "Private"
      },
      {
        "name": "Beyond Design Agency",
        "cluster": "Translation between worlds",
        "period": "2020 - present",
        "summary": "Creative director. Translating vision into words and words back into visuals, with high-level clients, across brand films, television, and websites, for jewelry, hotels, and fashion, sometimes leading, sometimes supporting other agencies. It is the same translation an ecosystem needs between its builders and the institutions it wants to reach.",
        "verification": "Private"
      },
      {
        "name": "Dropclub",
        "cluster": "Provenance, from the start",
        "period": "2018",
        "summary": "One line of thinking runs from before the on-chain work to the page you are reading now. In 2018, Dropclub put an artist's physical work on-chain: the first drops were Pete Rey, minted and sold through OpenSea, before the real-world-asset framing existed. That work fed into the CircularID product passports for sustainable fashion, which I then wrote about in the sustainable-fashion essays. The same idea, that a record should outlive the platform it was made on, is what this whole site is built to do. The Dropclub site is gone now. The record on-chain is not.",
        "verification": "Verify: Pete Rey drops on OpenSea"
      },
      {
        "name": "WeTryBetter",
        "cluster": "Communities and teams",
        "period": "Co-founder",
        "summary": "Texas-registered 501(c)(3) nonprofit. Identifies and advises partner charities and public goods programs on funding opportunities across web3: Nouns DAO (prop 960), Octant.app funding rounds, Gitcoin funding rounds, Giveth, and Artizen. Has helped raise over $250,000 USD for partner projects to date.",
        "url": "https://wetrybetter.com"
      },
      {
        "name": "JERRI",
        "cluster": "Communities and teams",
        "period": "2022",
        "summary": "On-chain membership and community, and the public home of the operator identity now merged into this one.",
        "url": "https://x.com/jerri_nft"
      },
      {
        "name": "Let's Grow DAO",
        "cluster": "Communities and teams",
        "period": "Core founder (past role)",
        "summary": "ReFi media, Gitcoin participation, founder amplification, and community tooling. Produced official Gitcoin educational material. Ran Growpolic.eth, a direct fundraising operation for Gitcoin grantees. No longer part of the DAO, this work is documented on the Let's Grow DAO YouTube channel.",
        "url": "https://www.youtube.com/channel/UCV6nu4ysn0Vn-_7_b4qeMww"
      },
      {
        "name": "ReFi Talents Program",
        "cluster": "Communities and teams",
        "period": "2023 - 2024",
        "summary": "Mentor.",
        "verification": "Frankfurt School of Blockchain"
      },
      {
        "name": "Metropolis World",
        "cluster": "Communities and teams",
        "period": "Ambassador & Advisor",
        "summary": "Ambassador and advisor role.",
        "verification": "Metaverse project"
      }
    ],
    "operatorClusters": [
      {
        "title": "Ecosystem and partnerships"
      },
      {
        "title": "Translation between worlds",
        "note": "The work that keeps recurring: standing between people who do not share a language (technical, institutional, or creative) and making each side legible to the other."
      },
      {
        "title": "Provenance, from the start"
      },
      {
        "title": "Communities and teams"
      }
    ],
    "brands": [
      "Giorgio Armani",
      "Hugo Boss",
      "Brunello Cucinelli",
      "Valentino",
      "Yves Saint Laurent",
      "Salvatore Ferragamo",
      "Stefano Ricci",
      "Roberto Cavalli",
      "Yohji Yamamoto",
      "Guess Jeans",
      "Kenneth Cole",
      "Perry Ellis",
      "Bvlgari",
      "René Lezard",
      "Werner Christ",
      "Otto Kern",
      "Lucchese",
      "MAC"
    ],
    "speakingTopics": [
      {
        "title": "The Truth About Trust",
        "body": "What trust is, how it functions as the base layer of every meaningful human system, and what it takes to build systems that protect it rather than harvest it."
      },
      {
        "title": "Trust as civic infrastructure",
        "body": "How societies build and lose the ability to coordinate at scale."
      },
      {
        "title": "Decentralization and human freedom",
        "body": "What it actually means, and what it requires."
      },
      {
        "title": "Public-goods funding",
        "body": "How Ethereum-native mechanisms work and why they matter."
      },
      {
        "title": "The privacy scaffolding",
        "body": "What genuine privacy protection requires and why it is foundational, not optional."
      },
      {
        "title": "Corporate and brand trust building",
        "body": "How organizations earn and keep trust across internal teams, partners, and customers."
      },
      {
        "title": "Marketing",
        "body": "How trust functions as the operating layer beneath every lasting brand."
      }
    ],
    "press": [
      {
        "title": "Donny Lewis",
        "publication": "Wikipedia",
        "url": "https://en.wikipedia.org/wiki/Donny_Lewis"
      },
      {
        "title": "The new Iconic with DONNY LEWIS",
        "publication": "Men Style",
        "url": "https://web.archive.org/web/20220107201120/http://themenstyle.com.br/post/the-new-iconic-with-donny-lewis-1428",
        "archived": true
      },
      {
        "title": "Sustainable Luxury",
        "publication": "Approved Magazine",
        "url": "https://donnylewis.com/model/campaigns/approved-magazine-interview-kristina-lewis-2022",
        "note": "Print edition. Shot by Kristina Lewis."
      },
      {
        "title": "The Future Of Men's Fashion Through The Eyes Of Donny Lewis",
        "publication": "IRK Magazine",
        "url": "https://www.irkmagazine.com/post/the-future-of-men-s-fashion-through-the-eyes-of-donny-lewis/",
        "note": "Interview by Patrick Duffy"
      },
      {
        "title": "Contributing Editor profile",
        "publication": "IRK Magazine",
        "url": "https://www.irkmagazine.com/donnylewis"
      },
      {
        "title": "Model profile",
        "publication": "Models.com",
        "url": "https://models.com/models/donny-lewis"
      },
      {
        "title": "Donny Lewis for Pal Zileri Spring Summer 2011",
        "publication": "Male Model Scene",
        "url": "https://www.malemodelscene.net/ad-campaigns/donny-lewis-pal-zileri-spring-summer-2011/"
      },
      {
        "title": "Giorgio Armani Made to Measure",
        "publication": "The Fashionisto",
        "url": "https://www.thefashionisto.com/giorgio-armani-made-to-measure-spring-2021-campaign/"
      },
      {
        "title": "Donny Lewis is 'Yves Saint Laurent in Morocco'",
        "publication": "The Fashionisto",
        "url": "https://www.thefashionisto.com/exclusive/2020-donny-lewis/"
      },
      {
        "title": "4 Striking Male Models",
        "publication": "Huf Magazine",
        "url": "https://web.archive.org/web/20240619161217/https://hufmagazine.com/4-striking-male-models/",
        "archived": true
      },
      {
        "title": "Model, Actor, Writer: Donny Lewis interview",
        "publication": "Helle Gade",
        "url": "https://hellegade.wordpress.com/2020/05/13/model-actor-writer-donny-lewis-interview/"
      }
    ],
    "bylines": [
      {
        "title": "Greg Gorman: The Iconic Photographer that claims, \"It's Not About Me\"",
        "publication": "IRK Magazine",
        "url": "https://www.irkmagazine.com/post/greg-gorman-the-iconic-photographer-that-claims-its-not-about-me/"
      },
      {
        "title": "Harry Skeggs: Earth's Portrait",
        "publication": "IRK Magazine",
        "url": "https://www.irkmagazine.com/post/harry-skeggs-earths-portrait/"
      },
      {
        "title": "Circular Economy and Fashion go Together Hand in Glove",
        "publication": "IRK Magazine",
        "url": "https://www.irkmagazine.com/post/circular-economy-and-fashion-go-together-hand-in-glove/"
      }
    ]
  },
  "relations": {
    "note": "Campaigns that share a credit. The id on each entry is the same JSON-LD @id the campaign pages use, so a brand or photographer recurring across entries resolves to one entity. Names appearing only once are omitted; every campaign carries its own brand and photographer above.",
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      {
        "name": "Otto Kern",
        "id": "https://donnylewis.com/#brand-otto-kern",
        "count": 3,
        "campaigns": [
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          "https://donnylewis.com/model/campaigns/otto-kern-signature-ss2014",
          "https://donnylewis.com/model/campaigns/otto-kern-signature-supreme-fw2014"
        ]
      },
      {
        "name": "120% Lino",
        "id": "https://donnylewis.com/#brand-120-lino",
        "count": 2,
        "campaigns": [
          "https://donnylewis.com/model/campaigns/120-lino-fw2020",
          "https://donnylewis.com/model/campaigns/120-lino-ss2020"
        ]
      },
      {
        "name": "Brunello Cucinelli",
        "id": "https://donnylewis.com/#brand-brunello-cucinelli",
        "count": 2,
        "campaigns": [
          "https://donnylewis.com/model/campaigns/brunello-cucinelli-fw2015",
          "https://donnylewis.com/model/campaigns/brunello-cucinelli-ss2014"
        ]
      },
      {
        "name": "Davidoff",
        "id": "https://donnylewis.com/#brand-davidoff",
        "count": 2,
        "campaigns": [
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          "https://donnylewis.com/model/campaigns/davidoff-zino-summer2011"
        ]
      },
      {
        "name": "Guess",
        "id": "https://donnylewis.com/#brand-guess",
        "count": 2,
        "campaigns": [
          "https://donnylewis.com/model/campaigns/guess-fw1997",
          "https://donnylewis.com/model/campaigns/guess-ss1997"
        ]
      },
      {
        "name": "Impulso",
        "id": "https://donnylewis.com/#brand-impulso",
        "count": 2,
        "campaigns": [
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          "https://donnylewis.com/model/campaigns/impulso-ss2020"
        ]
      },
      {
        "name": "Lucchese",
        "id": "https://donnylewis.com/#brand-lucchese",
        "count": 2,
        "campaigns": [
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          "https://donnylewis.com/model/campaigns/lucchese-ss2014"
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      },
      {
        "name": "Pal Zileri",
        "id": "https://donnylewis.com/#brand-pal-zileri",
        "count": 2,
        "campaigns": [
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        "name": "Valentino",
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        "count": 2,
        "campaigns": [
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          "https://donnylewis.com/model/campaigns/valentino-sand-2003"
        ]
      },
      {
        "name": "Viggo",
        "id": "https://donnylewis.com/#brand-viggo",
        "count": 2,
        "campaigns": [
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        ]
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        "name": "Andreas Ortner",
        "id": "https://donnylewis.com/#photographer-andreas-ortner",
        "count": 4,
        "campaigns": [
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          "https://donnylewis.com/model/campaigns/otto-kern-signature-ss2014",
          "https://donnylewis.com/model/campaigns/otto-kern-signature-supreme-fw2014",
          "https://donnylewis.com/model/campaigns/overland-fw2020"
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      },
      {
        "name": "Mert Alas and Marcus Piggott",
        "id": "https://donnylewis.com/#photographer-mert-alas-and-marcus-piggott",
        "count": 4,
        "campaigns": [
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          "https://donnylewis.com/model/campaigns/bulgari-summer2004",
          "https://donnylewis.com/model/campaigns/roberto-cavalli-fw2006",
          "https://donnylewis.com/model/campaigns/visionaire-52-2007"
        ]
      },
      {
        "name": "Cesare Medri",
        "id": "https://donnylewis.com/#photographer-cesare-medri",
        "count": 2,
        "campaigns": [
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          "https://donnylewis.com/model/campaigns/montechiaro-2025"
        ]
      },
      {
        "name": "Daniel Jackson",
        "id": "https://donnylewis.com/#photographer-daniel-jackson",
        "count": 2,
        "campaigns": [
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          "https://donnylewis.com/model/campaigns/lucchese-ss2014"
        ]
      },
      {
        "name": "Greg Kadel",
        "id": "https://donnylewis.com/#photographer-greg-kadel",
        "count": 2,
        "campaigns": [
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          "https://donnylewis.com/model/campaigns/valentino-sand-2003"
        ]
      },
      {
        "name": "Kristina Lewis",
        "id": "https://donnylewis.com/#photographer-kristina-lewis",
        "count": 2,
        "campaigns": [
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          "https://donnylewis.com/model/campaigns/approved-magazine-interview-kristina-lewis-2022"
        ]
      },
      {
        "name": "Mario Sorrenti",
        "id": "https://donnylewis.com/#photographer-mario-sorrenti",
        "count": 2,
        "campaigns": [
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          "https://donnylewis.com/model/campaigns/cesare-paciotti-ss2003"
        ]
      },
      {
        "name": "Norbert Baeres",
        "id": "https://donnylewis.com/#photographer-norbert-baeres",
        "count": 2,
        "campaigns": [
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          "https://donnylewis.com/model/campaigns/ysl-morocco-editorial-2020"
        ]
      },
      {
        "name": "Pablo Alfaro",
        "id": "https://donnylewis.com/#photographer-pablo-alfaro",
        "count": 2,
        "campaigns": [
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          "https://donnylewis.com/model/campaigns/guess-ss1997"
        ]
      },
      {
        "name": "Radu Enache",
        "id": "https://donnylewis.com/#photographer-radu-enache",
        "count": 2,
        "campaigns": [
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          "https://donnylewis.com/model/campaigns/viggo-tailoring-2023"
        ]
      },
      {
        "name": "Stefano Galuzzi",
        "id": "https://donnylewis.com/#photographer-stefano-galuzzi",
        "count": 2,
        "campaigns": [
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          "https://donnylewis.com/model/campaigns/davidoff-zino-summer2011"
        ]
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    ]
  },
  "writing": [
    {
      "title": "Coming Full Circle",
      "url": "https://donnylewis.com/writing/coming-full-circle",
      "description": "Donny Lewis reflects on the Japanese ensō circle, the discipline of practice, and what historical cycles of rise and fall teach us about leadership today.",
      "category": "philosophy",
      "published": "2020-10-13",
      "provenance": "unsigned"
    },
    {
      "title": "The Cycle Continues after the Holidays",
      "url": "https://donnylewis.com/writing/cycle-continues-holidays",
      "description": "Writing just after the holidays, Donny Lewis turns post-season retail sales into a case for buying more deliberately from genuinely sustainable brands.",
      "category": "sustainable-fashion",
      "published": "2020-12-20",
      "provenance": "unsigned"
    },
    {
      "title": "Favourite Way to Stay Fit",
      "url": "https://donnylewis.com/writing/favourite-way-to-stay-fit",
      "description": "Donny Lewis on cycling as his favorite way to stay fit, told through the story of riding the Pax Avant, a mountain sportive in the Pyrenees, for Orbea.",
      "category": "sport-mind",
      "published": "2020-10-03",
      "provenance": "unsigned"
    },
    {
      "title": "Finding Your Way",
      "url": "https://donnylewis.com/writing/finding-your-way",
      "description": "Donny Lewis writes on the quiet difficulty of finding your own path in life while still being shaped by school, expectation, and what others want from you.",
      "category": "philosophy",
      "published": "2021-04-26",
      "provenance": "unsigned"
    },
    {
      "title": "My Mind, Part I",
      "url": "https://donnylewis.com/writing/my-mind-part-i",
      "description": "Donny Lewis opens his My Mind series with a meditation on Anne Rice's Vampire Lestat, asking what it really means to want to become someone else entirely.",
      "category": "philosophy",
      "published": "2020-10-01",
      "provenance": "unsigned"
    },
    {
      "title": "My Mind, Part II: Never Stop Learning",
      "url": "https://donnylewis.com/writing/my-mind-part-ii",
      "description": "Donny Lewis reflects on reading The Great Gatsby one Sunday afternoon, using it to argue that real learning means staying open to sudden, unplanned change.",
      "category": "philosophy",
      "published": "2020-10-07",
      "provenance": "unsigned"
    },
    {
      "title": "My Mind, Part III: What Is Essential(ism)?",
      "url": "https://donnylewis.com/writing/my-mind-part-iii",
      "description": "Written during early lockdown, Donny Lewis uses The Little Prince's line on what is essential to think through what actually matters in a single life.",
      "category": "philosophy",
      "published": "2020-10-08",
      "provenance": "unsigned"
    },
    {
      "title": "My Mind, Part IV: Jesus and Buddha and Brahma, Oh My!",
      "url": "https://donnylewis.com/writing/my-mind-part-iv",
      "description": "Donny Lewis compares creation stories across world religions, tracing common threads in how humanity has used faith to explain origins and shape morals.",
      "category": "philosophy",
      "published": "2021-01-25",
      "provenance": "unsigned"
    },
    {
      "title": "Why the Seesaw Is the Most Important Piece of Equipment on Earth",
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      "description": "Donny Lewis uses the seesaw as a working metaphor for balance and leverage in life, opening with Archimedes and a nod to physics' own seesaw mechanism.",
      "category": "philosophy",
      "published": "2020-10-14",
      "provenance": "unsigned"
    },
    {
      "title": "Straight Line",
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      "description": "The complete Straight Line novel, Donny Lewis's serialized story on consciousness, time, and love, compiled here in full across all five of its chapters.",
      "category": "fiction",
      "published": "2021-09-15",
      "provenance": "unsigned"
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    {
      "title": "Sustainable Fashion Is Not Just a Fashion, Part II",
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      "description": "Donny Lewis explains how blockchain-based QR labeling could let consumers trace a garment's full supply chain, part two of his sustainable fashion series.",
      "category": "sustainable-fashion",
      "published": "2020-10-11",
      "provenance": "unsigned"
    },
    {
      "title": "Transparency: Sustainable Fashion Is Not Just a Fashion, Part III",
      "url": "https://donnylewis.com/writing/sustainable-fashion-not-just-fashion-iii",
      "description": "Part III of Donny Lewis's sustainable fashion series argues real transparency means brands answering specific questions, not just claiming to be green.",
      "category": "sustainable-fashion",
      "published": "2020-10-10",
      "provenance": "unsigned"
    },
    {
      "title": "Sustainable Fashion Is Not Just a Fashion",
      "url": "https://donnylewis.com/writing/sustainable-fashion-not-just-fashion",
      "description": "Donny Lewis opens his sustainable fashion series arguing the term is not just a marketing trend, as major brands commit real resources to fixing supply chains.",
      "category": "sustainable-fashion",
      "published": "2020-10-02",
      "provenance": "unsigned"
    },
    {
      "title": "Sustainable Fashion and a Regenerative Economy go together, Hand in Glove",
      "url": "https://donnylewis.com/writing/sustainable-fashion-regenerative-economy",
      "description": "Donny Lewis cuts through climate-term noise like \\\"the great reset\\\" to argue that sustainable fashion and a regenerative economy are really the same project.",
      "category": "sustainable-fashion",
      "published": "2021-02-12",
      "provenance": "unsigned"
    },
    {
      "title": "Tennis and American Football Are Basically the Same",
      "url": "https://donnylewis.com/writing/tennis-american-football",
      "description": "Donny Lewis watches the 2020 Australian Open final and the Super Bowl on the same day and finds the same thing in both: the focused, practiced mind at its peak.",
      "category": "sport-mind",
      "published": "2020-10-04",
      "provenance": "unsigned"
    },
    {
      "title": "The Letter",
      "url": "https://donnylewis.com/writing/the-letter",
      "description": "The Letter, an original short story by Donny Lewis, about a years-long, one-sided conversation the narrator quietly carries on inside his own head, unsent.",
      "category": "fiction",
      "published": "2020-10-06",
      "provenance": "unsigned"
    },
    {
      "title": "DAOs Are Dead. Public Goods Funding Is Dead. Neither Is True.",
      "url": "https://donnylewis.com/writing/trust-is-the-value-layer",
      "description": "DAOs and public goods funding did not fail. They learned expensively, and then we threw the learning away. On trust as infrastructure, not a proxy for it.",
      "category": "trust-in-practice",
      "published": "2026-09-07",
      "provenance": "unsigned"
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    {
      "title": "weTRYBEtter: small actions, amplified",
      "url": "https://donnylewis.com/writing/wetrybetter-amplifying-impact",
      "description": "weTRYBEtter, a project created by Simon Schneider and Donny Lewis, built on the idea that individual planet-positive actions count for more when they are pooled.",
      "category": "sustainable-fashion",
      "published": "2021-12-21",
      "provenance": "unsigned"
    },
    {
      "title": "Your Agent Matters",
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      "description": "Thirty-one years of New York representation, and the people who did the representing. Next, IMG, Public Image, DNA, Wilhelmina, and why the list is not the story.",
      "category": "trust-in-practice",
      "published": "2026-09-06",
      "provenance": "unsigned"
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      "title": "Yohji Yamamoto Homme Fragrance 2004",
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  "appearances": [],
  "media": []
}